Sunday, July 24, 2011

Vela Scarves Blends Western Fashion With Islamic Tradition – Honey Replica Handbags – Brands Designers Handbags And New Products


“Victorian Lace,” “Black Ruffle Prima Ballerina” and “Cat’s Meow” are names of the top-selling products at Vela Scarves, a Fountain Valley-based online fashion company that produces high quality hijabs, or headscarves, for Muslim women.



“Vela is a company that takes occurring fashion trends and applies it to the headscarf while maintaining the Islamic standards of modesty,” explained Marwa Atik, the designer and co-founder of the company.


Vela, derived from the Latin word for “veil,” was established in the fall of 2009 when Atik and some of her friends created a fan page for the company and began posting the scarves on Facebook.

With more orders coming in than the college students could handle, Marwa sat down with her sister, Tasneem, to create a real business plan for the company. Since then, Vela has been registered as an official LLC, hired a manufacturer to create the scarves and produces an average of 200 headscarves per month. They even receive international orders from Singapore, Malaysia, Germany, Turkey and South Africa, to name a few countries.

“This is just something that fell into my lap,” explained Atik. “I didn’t know how big Vela was going to be until I received so much positive feedback from girls who are very fashionable but are having a hard time practicing the hijab properly.”

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